Market

The market for high quality electric cars already exists.

The management consultancy firm Mc Kinsey examined the market for electric drive vehicles extensively and published the results in February 2011 in their quarterly report. According to the report potential customer’s demand for sole electric drive and hybrid versions especially in congested urban areas such as New York, Paris and Shanghai lies at around 16%. This interest in the product is independent from other factors such as the availability of special charging stations and government funded initiatives. The interested parties in E drive can be sub divided into public, official institutions and company’s which wish to contribute to pro-environment initiatives and the so called ‘Early Adopters’ which are a customer group, generally living in big cities which are to content to invest more money into new technologies. As a rule this target group have a second vehicle at their disposal so possible restraints regarding the vehicles range play a minor part in their decision to invest. By our best estimation we will be able to offer the Artega SE at the interesting price of 150.000 Euros net, positioning the Artega SE between the price of already existing 1st generation e-drive sports cars and prices estimated or advertised by established electric car manufacturers for their next range of e-sports cars.